Locarno Pro Addresses Industry Shifts Amidst Mega-Mergers and AI Influence

The 79th Locarno Film Festival, through its dedicated industry program Locarno Pro, is poised to address the seismic shifts occurring within the global film landscape. Key discussions will revolve around the profound implications of major industry consolidations, such as the proposed merger between Paramount and Warner Bros. Discovery, as well as the burgeoning influence of artificial intelligence. These topics are central to understanding the evolving dynamics of film production, distribution, and consumption, particularly for independent cinema.

Markus Duffner, the director of Locarno Pro, emphasized the program's timely focus on these transformative events. He noted that the team intentionally designed this year's agenda to tackle what he described as "earthquakes shaking up the infrastructure of the global industry." The news of the Paramount-WBD potential merger, emerging during the planning stages for Locarno Pro's opening session, StepIn, served as a potent illustration of these ongoing changes. Rather than an isolated incident, Duffner views this consolidation as a clear symptom of broader trends the industry is already grappling with.

Locarno Pro, scheduled from August 6-11 as part of the wider Locarno Film Festival (August 5-15) in Switzerland, offers a rich blend of educational initiatives, business opportunities, and networking events. The program's core mission is to foster an environment where challenges faced by the European film industry can be openly discussed and innovative solutions explored, with a strong emphasis on nurturing the next generation of filmmakers and industry leaders.

Marcello Paolillo, the StepIn project manager, further elaborated on the specific areas of exploration for the 2026 edition. He highlighted that the program will dissect how fundamental elements like power structures, human capital, political landscapes, and data-driven systems, including advanced AI, are actively reshaping the trajectory of independent cinema. A significant roundtable discussion will zoom in on the unprecedented pressures confronting independent film today. This includes the pervasive influence of global streaming platforms on creative decisions, the increasing reliance on algorithms and data in decision-making processes, and the rapid concentration of power driven by mergers and widespread industry consolidation.

Ultimately, Locarno Pro serves as a crucial platform for those who champion cinema as both an art form and a catalyst for social change. It aims to equip talents with the necessary tools to navigate the complexities of the modern film industry, ensuring that future generations can continue to innovate and contribute to its rich tapestry. The discussions held here are not merely academic but are designed to provide concrete insights and strategies for sustained growth and artistic integrity in an era of rapid technological and economic transformation.